Team - US

Howard Marylander, Marketing Consultant

Howard is the President of Marylander Marketing Research and a well-respected pillar in the marketing research community. He has been with Marylander Marketing Research since co-founding the company in 1974. During that time, he has conducted literally thousands of marketing studies for hundreds of clients. He has pioneered new research techniques in several areas, including:

• Developed a new method of random digit dialing, used in telephone interviews
• Created a system to help retailers to estimate their share of market
• Developed a portable tachistoscope, a device used in advertising and packaging research
• Devised a methodology for approximating the extent to which racial or ethnic bias is present in political campaigns
• Conducted a pioneering study on the causes of cancer, which was published in The Journal of the National Cancer Institute

Prior to starting MMR, Howard was president of Haug Associates, a large Los Angeles based research firm. He also held executive positions in research capacities with Carnation (now Nestle) and with Mattel. He has lectured on advanced and introductory marketing and opinion research for the American Management Association and Howard holds an MBA in Marketing from the University of Southern California and a B.S. in Accounting from the University of California at Berkeley.

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