Team - US

Gerry Linda, Consumer Electronic Research

Gerry Linda is responsible for consumer research of consumer electronic products at GMR. Prior to joining GMR, Gerry Linda was a Principal and amongst the top executives (ranked second) at the top fifty-research firm, Kapuler Marketing Research. In addition to corporate duties, his responsibilities included managing two client service groups that fulfilled the marketing counsel and research needs for such clients as Miller Brewing Company, S. C. Johnson & Son, Inc. and Amoco.

Between October, 1989 and March, 1993, Gerry was a co-founder and Director of Client and Marketing Services at Kurtzman/Slavin/Linda, Inc., an advertising agency which practiced integrated, coordinated marketing communications including: advertising, design, public relations, direct marketing, sales promotion and the research which under-girded their strategic creation.

From 1986 to 1989 Mr. Linda was President of Gerald Linda & Associates. This marketing consultancy served a mix of large, Fortune 500, sophisticated marketers as well as smaller, entrepreneurial companies. Principal services were new product development, marketing planning and research and agency searches. Another service niche was aiding advertising agencies in their new business efforts.

Between 1980 and 1985, Gerry worked at Marsteller and its successor companies (which was the 18th largest ad agency in the world at that time). He joined the Chicago office as its Research Director and quickly became Vice President and a member of the Operating Committee and the Strategy Review and Creative Review Boards. He was promoted to Regional Director of Marketing Planning and Research that added offices in Pittsburgh, Denver and Los Angeles to his responsibilities. Another promotion made him Corporate Senior Vice President reporting directly to the company President in New York.

In this assignment, he specialized in new business acquisition, raising employee skill levels and a wide variety of special projects including developing the corporation's business plan and managing its EEOC compliance program. He also was Secretary to the Board of Directors.

Earlier Gerry was a Partner, Associate Research Director and (simultaneously) Account Executive at Tatham-Laird & Kudner advertising (now Euro RSCG McConnaughy Tatham), and prior to that he was on the marketing faculty at The University of Kentucky.

Garry received a B. S. in Business Administration and a MBA at Northeastern University, Boston, and he received the Candidate in Philosophy degree from the University of Michigan for completing his doctoral course work. He is a frequent writer and speaker whose thinking has appeared in dozens of trade and professional journals. And he has made over 75 presentations and speeches at association meetings and conferences.

He has taught the qualitative research (and other) portions of the American Marketing Association's School for Marketing Research and served for three years as General Manager of Gorman (now a part of Cahners Publishing) Publishing Company's Annual Conference on New Products-the food industry's premier new product event. Garry was the first marketer to be named a Scientific Lecturer by the Institute of Food Technologists and was nominated as a Resource for TEC, the international association of chief executives.

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