Team - US

Ajay Kishore Prasad, Director, Founder and CEO

Ajay is the President of Global Marketing Resources, the marketing consulting and fulfillment firm in US. In his role of President, Ajay guides small and medium size companies through designing their marketing and advertising campaigns, which have immense impact on the prospects. Ajay's contribution is aimed at highlighting the company's offerings and their fitment to the prospect's needs such that the prospect concludes that the specified company is best fit for his/her requirements regardless of price. He helps companies increase their sales and profit substantially without spending more money on advertising and marketing.

Prior to GMR, Ajay had over 17 years of marketing & business management experience at senior executive positions in marketing at large, medium size, and start-up companies. His past work experience includes Vice President of Marketing & Product Development for car navigation products, Director of Marketing Strategy for the world leader of digital map developer, Head of $100M division as Category Manager for a large Oil Company, and Vice President of Strategy & Franchising for a $1B restaurant chain. He also led sales & marketing for a location based information delivery start-up with $15M VC funding in the Silicon Valley as their Vice President of Sales, Business Development and Marketing.

Ajay's functional expertise includes marketing management, business development, consumer research, market analysis and strategic planning. His industry experience includes consumer electronics (GPS based navigation system), enterprise software (digital map software used in GPS enabled devices, location-based services), and consumer marketing (restaurant, toy). He has used his marketing and strategy skills to develop several successful marketing campaigns in US & Europe, introduced several companies to the Asian markets, and strategic alliances between US & Indian companies.

Ajay was a speaker in J D Power & Associates conference on the emerging technologies for the automotive industry (2000) where he shared his vision of the car navigation market potential with the industry leaders of the automotive industry. Ajay has been quoted in major newspapers (Dallas Morning News, San Jose Mercury News, The Wall Street Journal, etc.) about his views on car navigation. He also presented pricing strategy for the restaurant industry to the marketing executive group of Nation's Restaurant Association. Ajay earned Masters of Management Science Degree from University of Georgia.

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